R.J. Frasca – Digital Marketing Professional
- An experienced marketing professional accountable for leading the overall development, execution and management of innovative, results-oriented, cross-channel digital marketing campaigns.
- A proponent for the end user who is at ease converging business and consumer needs when collaborating on new media projects.
- A tested product manager with a proven track record in leading digital and conventional marketing strategy for innovative brands, agencies, and startups in the healthcare, e-commerce, digital content syndication and health and beauty industries.
- An enthusiastic learner devoted to educating self and others in the constant-evolving world of new media and digital technologies along with creating positive user experiences with the use of social media marketing strategies.
- An entrepreneurial individual dedicated to managing and developing the growth of a personal brand through various social channels with a highly visible and respected online presence.
MARKETING, PROJECT MANAGEMENT & BRAND MANAGEMENT SKILLS
SEO/SEM Digital Advertising | Media | Social Media | Mobile Applications | e-Commerce | Web Applications | Scope Management & Compliance | Detail oriented | Excellent communicator | Skill Level Assessment | Demonstrated milestones | Budget conscious | Quality Assurance | P&L Management | Internal & external brand initiatives | Champion strategies internally to senior management | Ensure compliance through both partners, affiliates and internal customers.
DESIGN & DEVELOPMENT SKILLS
WordPress | Magento | Drupal | PHP/MySQL | Apache | HTML 4/5 | XHTML | XML | jQuery | CSS 2/3 | Photoshop CS5 | Illustrator CS5 | Fireworks CS | Dreamweaver CS5
DIRECTOR, DIGITAL MARKETING | BugEyes Web, LLC. (10. 2010-Present) Tampa, FL
Designed and developed numerous shopping cart sites, CMS sites and landing pages for clients in various industries. Maintained multiple CMS and e-commerce sites including all product updates, descriptions, content creation, newsletters, etc. Oversight of all client social and search campaigns: SEO/SEM, PPC, social media initiatives. Created, maintained and measured digital marketing strategies for clients through various social channels. Managed video web hosting project for large video production client for all pre and post production, story boarding, casting, script writing, timing & blocking, directing and management of post-production finishes. Regularly interfaced with customers and sales force with regards to commission structures, discrepancies and performance consulting agreements.
OWNER, CEO, MARKETING CONSULTANT | 3 Guesses Media, Inc. (04.2001-10.2010) New Port Richey, FL
Accountable for business development, sales, operations, marketing, finance, human resources, information technology and e-business functions and activities for self-owned digital marketing agency. Successfully paced clients through phased design process which guaranteed optimal brand compliance and resulted in the most effective communication of desired message as well as guidance for best digital strategies. Instigated and integrated web based project management and time log applications as well as administrative control panel for online collaboration on all projects. Managed SEO, AdWords, social networking, newsletters, press releases, blogs, etc., to gain cost effective exposure for the company. Leveraged existing brand and marketing success in traditional mediums to create a consistent and parallel web presence specifically designed to attract new business as well as create greater customer retention and internal business functionality.
As an on-site marketing consultant, functioned as brand manager to co-develop and manage multiple product lines totaling approximately $46MM for Vogue International, a company manufacturing hair care treatment products sold to major retailers worldwide. Co-conceived, designed, developed and positioned Organix, a more than 90-product hair and skin care brand launched Q306. Provided relevant creative direction and charged with ongoing management and hands-on creation of graphics, packaging, imagery and delivery of all collateral marketing materials: brochures, promotional videos, interactive displays, retail PDQ’s & wings, weekly national circulars, signage, digital presentations, etc. for not only new brands but three existing men’s hair and skin care brands. Additionally designed and developed the company’s corporate website and sites for six individual brands. Administration of $1.6MM marketing budget.
Contracted by First Global Health Corp., an international healthcare/patient liaison and concierge company preparing to complete an initial launch of services in Q102. Charged with defining global internet strategy inclusive of all marketing, operational, and support based applications. Staffed and managed team of product and project managers that defined, established, executed and marketed core international patient clinical tracking application. Created long-term product strategy, roadmap and market requirements. Gathered and analyzed customer and user experience feedback and interpreted necessary solutions for continual application development and versioning. Identified, selected and negotiated contracts with third party applications and services which complimented existing service offerings. Responsible for identifying and defining best product positioning and market strategy. Key accomplishment was conception and design of MedOrganizerSM, an international patient tracking application which allowed for physicians, in both the U.S. and abroad, to monitor patients throughout episodic care plans. Monitored staff, established metrics and developed their given capabilities, regular reviews of performance, career planning, annual reviews, enlistment in required training sessions, ensured policies and procedures were adhered to, and ensured education and motivation of staff to a level commensurate with policy and the requirements of the function. Administration of $350K marketing budget.
DIRECTOR, WEB SERVICES | High Speed Access Corporation (09.1998-04.2001) Baltimore, MD
Identified, established, and maintained relationships with numerous third party entities inclusive of content, content management, hosting and CRM which were used to enhance ISP customer portals. Management responsibility for content creation and delivery of local web portals in over 160 cable modem/DSL markets encompassing 70,000 customers along with web sites inclusive of corporate, intranet, and local cable system sales. Focused on definition and documentation of business requirements, development and execution of project plans, version control, quality assurance and implementation of all company web applications. Key accomplishments included the development of a hybrid content management and syndication system used in a production environment in all local city markets as well as implementation of web-based email for over 30 Cable Multiple System Operators (MSO). Other achievements involved creating and implementing in-house training programs, assisting in Cable MSO system conversions and internal /external marketing of all national and international company initiatives. Administration of $600K marketing budget.
DIRECTOR, WEB SERVICES | MOON COMMUNICATIONS, INC (02.1994-09.1998) Clearwater, FL
Developed corporate Internet/Intranet sites and GUI design for the full portfolio of company applications including web based training and continuing education applications. Staffed and managed web development and technical documentation departments; responsible for performance reviews, training and counseling of personnel. Developed and administered annualized departmental budget and consistently met projections. Created and implemented MOON ChronicleTM, a subscriber based physician directory and clinical support application. Other functions involved programming and development support for the company’s marketing initiatives; the independent design, programming and maintenance of complex Internet based applications critical to the operating environment. Administration of $500K marketing budget.
EDUCATION AND TRAINING
Ohio State University, Columbus
College of Business, Marketing